Honey Bee Buzz Marketing Blog

Top Tip To Get Sign-Ups Via Email

email invitations need to be easy to open and read

When you’re sending out an announcement of an upcoming class, service, or product, resist the urge to send the details in an attachment. Put it right in the body of the email.

It’s the opposite of snail mail.  With snail mail, you’re psyched to get a beautiful, elaborate invitation, enchanted with lots of separate pieces that you get to pull out and pour over.

When it comes to email, it’s a different story.  We’re all too busy to want to open up Word, open the document, scroll through it, copy the info, paste to our calendar. We’d much rather just get the details in the email! Also, tons of people are getting their email through their iPhones, etc., and actually opening an attachment sometimes just isn’t possible. So, just put the details in the email. Even better, get people to sign up for the class and class reminders via email. When they are on your list, then you can email future offerings. Makes life easier for everyone, and more profitable for you.

Constant Contact, MailChimp, and many other email marketing and list management systems offer pretty and effective ways to get people to sign up for your email list and make it easy for you to send out announcements, ask questions, and give rewards to your best customers.

If you have questions or would like help setting up your email marketing system, give me a call at +1-603-617-4963.

Knowledge Marketing ~ Email, Survey, Analytics Tool

Another email marketing, survey, and analytics tool.

Starting at $150/month!!  Aimed at large corporations, of which quite a number are their clients.  You can have an unlimited number of subscribers, which obviously works well for large companies.

Most of the internet marketing solopreneurs I see are using InfusionSoft or Awebber; a number of others are using iContact.

Get a Quote | Knowledge Marketing.

Sign Up For Our New Do-It-Yourself Marketing ~ Class

You’ll love our new marketing class!  It’s perfect for the solopreneur or small business.  We’ll take you through all the steps from starting to executing your perfect marketing plan.

Whether you’re starting from scratch or are elbow-deep in your marketing endeavors, we’ve got the answers for you and the explanations both of how More »

Email Marketing and Email Newsletters

Email Marketing and Email Newsletters.

Every time I get a newsletter by email, I check to see which service they use.  Today, I found mailermailer, an email marketing and email newsletter online company.  Like ConstantContact.  It allows you to easily create an email newsletter online, and then do analytics tracking (who opened it, clicked on certain links, etc.)

The email newsletter I received today looks great and has an interesting format (good design), including good sales links.  But, you have to click on a link in the email to get to the real newsletter, not something I’d recommend.  The fewer clicks to achieve results, from the reader’s perspective, the better the sales conversions.  In layman’s terms, don’t annoy the customer and you’ll get better sales, and put things within reach.

Anyone else using mailermailer?  How do you like it?  Using something else, like ConstantContact, Awebber?  How do you like them?

Buzzinar Tomorrow – Sign Up Now

We’re holding another great SEO, SEM, buzz marketing teleseminar tomorrow. 12:15 – 12:45 Eastern Time, during lunch so that even if you’re at work you can hopefully attend.

Use our contact form to send us your phone number, website, and questions, and we’ll answer them in small group format during the teleseminar.  We will call you; the call is entirely free for you!

What kinds of questions will we answer?  Anything that you ask about your website and marketing:

• how to improve your search engine rankings
• how to make more money from your blog or site
• how to use social marketing like videos, blogs, forums
• etc.