Good Press Pages
Central to claiming your place in the online marketing world is having a good Press Page or Media Center. That’s where journalists and regular folk can come and see what others are saying about you and what you are telling the world. It’s usually found under the about us or company info section. It works on several levels, including SEO, media coverage, and establishing your company as rock solid and valuable. It opens opportunities for interviews, speaking engagements, investor engagement, viral video creation, and more.
What should you have in your press page?
- Press Releases – either the whole thing, or a link with a summary, using keywords
- Links to articles, blog posts, interviews, YouTube videos that others have done about you
- Your contact info
- Key players info: bio, role in company, possibly contact info
- Company history, mission, vision
- Downloadable media packet of the above
- Keywords!
What style of press page should you use?
- clear
- easy-to-read
- easy-to-find all categories of info
- visually interesting, and matches the rest of your site/well-integrated
What should you call your press page?
- press page
- media center
- press center
Once you have it, what do you do with a press page?
- Update it as often as possible
- Create new press releases regularly, once a week if you can, for SEO purposes
Here are some great real-life examples of press pages:
- http://www.greenmountaincoffee.com/ContentPage.aspx?Name=NewsReleases&DeptName=AboutGMCR
PR 4
32 links to page
Good example:
- http://inforonics.com/inforonics-press.aspx
PR 4
0 links to page
Here are some so-so examples:
- http://www.pg.com/news/index.shtml
- http://www.benjerry.com/our_company/press_center/
PR 2
great visual page organization, clear choices, not enough keywords, doesn’t look active
Call 603-617-4963 now for help setting up your Press Page and Media Center. Or set up a Buzz Blast 60-minute session.
Tags: journalist, keywords, media, media center, press page, press releases, publicity, SEO, web design
