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How To Get Free TV Publicity: SENDaBALL Interview

January 9th, 2009 | 6 Comments | Posted in Business Coaching, Marketing, Podcasts, PR, Viral Marketing

I just finished talking with Michele Sipolt Kapustka, a wonderfully vivacious, personable and funny business owner who is doing an excellent job with viral marketing for her SENDaBALL company.

SENDaBALL's founder Michele Sipolt Kapustka

SENDaBALL's founder Michele Sipolt Kapustka

She has scored major points by being on The Today Show, The Big Idea with Donny Deutch, Oprah‘s Moms Who Made Millions, the Tony Danza Show, ABC 7 Chicago, Good Morning America, and several others!

Learn how you can successfully market your company for free!

In this podcast, Michele tells us how she

  • gets herself onto these shows and into books
  • how she started her company
  • how she combines motherhood with her business and why it’s good for her kids
  • what she learned that she wishes she had known in the beginning
  • the first 3 steps to start a successful business from nothing, using very little money

Michele is amazing, inspiring, and down-to-earth. Click below to hear her advice.

Read about Michele and other amazing entrepreneurs and how they succeed:

Honey Bee Buzz Marketing

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Buzzinar Tomorrow – Sign Up Now

We’re holding another great SEO, SEM, buzz marketing teleseminar tomorrow. 12:15 – 12:45 Eastern Time, during lunch so that even if you’re at work you can hopefully attend.

Use our contact form to send us your phone number, website, and questions, and we’ll answer them in small group format during the teleseminar.  We will call you; the call is entirely free for you!

What kinds of questions will we answer?  Anything that you ask about your website and marketing:

  • how to improve your search engine rankings
  • how to make more money from your blog or site
  • how to use social marketing like videos, blogs, forums
  • etc.

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Real Question: Do Websites Bring Clients?

Answer: Yes!

Websites are a great way to advertise your company, your services, and to sell your products.

A well-written and well-designed site, blog, or store pre-sells your customers and clients.  Well-written pay-per-click (internet) ads screen viewers so that only those who are actually interested in your products and their prices will click and come through.  This is a smart idea which saves you money, time, and resources.

Here are a few tips for setting up a great website:

  1. Depending on your goals with your site, you most likely need to do additional work in order to drive traffic (visitors) to your site.  This work is SEO, buzz marketing, and advertising.
  2. Costs vary wildly, depending on complexity and functions within the site, the quality of graphics, and the number of pages, content, links, forms, etc.
  3. Words of wisdom: be very very clear about More »

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Buzzing!

Honey Bee Buzz is dedicated to getting your products and services noticed and purchased!

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Buzz marketing capitalizes on the technologies available through the internet while harnessing the good old-fashioned principles of word-of-mouth.

Whether you’re a do-it-yourself-er, looking to hire a consultant to do it all for you, or are somewhere in between, you’ll find the resources you need here.

Learn about buzz marketing

  • blogs
  • eCommerce
  • email marketing
  • newsletters
  • search engine optimization
  • info products
  • press releases
  • video
  • podcasting
  • great copywriting
  • web design
  • social marketing
  • link building
  • on-hold scripting
  • reputation management
  • public relations
  • surveys
  • polls
  • link bait
  • list building

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  • Testimonials

    “Heather Cate is a joy to work with. Her clear, patient explanations of the workings of my website made it possible for even a non-technical person like me to understand. We discovered that vital aspects of my website needed attention. These were things I would not have known about if Heather hadn't noticed them, but they will make a big difference to the success of my site. If you would rather spend your time doing your work than working on your website, I highly recommend that you contact Heather right now!”
    —Karen Alison Results In Healing



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