Honey Bee Buzz Marketing Blog

Top 5 eCommerce Tips

Selling products and services online is easier and better than ever.

It’s a great way to reach markets that are not locally accessible, or which are very niche and scattered around the world. Selling downloadable products online can be a great source of passive income – like the old RonCo motto: “Set it and forget it!”

How do you go about it, or improve what you’ve already got working?

Check out these Top 5 eCommerce Tips:

1. Save yourself time and hassle and use pre-developed software. Watch this blog for a review of stand-alone options and plug-ins.
2. Test it! Always test your online store. Have friends test for you, too. You can usually give them a coupon, and with it they can shop for pennies, yet still test your shop. Have them actually buy an item and have it shipped. Click here for a checklist.
3. Look at your product lines carefully. Consider what to include, exclude, upsell (package with other products). People are often willing to buy more if the shipping cost doesn’t go up too much.
4. Search Engine Optimize!!!!! The name of the online game is optimization. You must give your products and catalog descriptions good keywords and meta data. Don’t know what those are? Stay tuned to the Honey Bee Buzz Marketing Blog and Newsletters. We’ll be covering SEO in detail. You’ve got to use good SEO and PPC to drive traffic (people) to your site/online store.
5. Use online advertising to your advantage. PPC (Pay Per Click, for instance Google’s AdWords) is especially effective if you list the product price. That way, only people who are willing to pay that amount are going to click on the ad, which you are then charged for.

Leave us some comments about how you run your store, or questions that you’d like answers to. You can also contact us through our handy Chat widget to the right of this post.

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