Honey Bee Buzz Marketing Blog

Great Feedback

We have had some GREAT FEEDBACK lately! And we just want to share it with you, too! Here are some of our favorites:

• “My business has doubled and I spend half the time working that I did a year ago because of the work that I did with Honey Bee Buzz Marketing. Heather Cate's business coaching is wonderful; the process itself is more than worth the fees. Her process is totally different than the other people I looked into working with. It's like going to college. You learn to trust yourself, to honor and appreciate yourself and your business. It's not just a simple, thrown-together mechanical experience, it's a process of appreciation and discovery of yourself and your business.”
  —Barbara Fraser
• “Heather- I am in total awe of your web finesse! --Thanks for everything---”
  —Barbara Fraser Fraser Creative Expression #1 Google Listing for keywords

• “In just one brief consultation HoneyBeeBuzz Marketing provided feedback that made my practice appear more professional and presentable. I highly recommend their services.”
  —Bruce Cote Hands of Hope PR3

• “I can tell everyone: Heather Cate's advice was a godsend to me, for I was (and still am) largely innocent about how to design and promote sites. Thanks to her, that has not stopped me. I can recommend her services without hesitation. And she is a joy to work with!”
  —Maureen O'Riordan St. Therese of Lisieux: A Gateway PR4

You can see more compliments on our Honey Bee Buzz client testimonials page.

And here’s our big thank-you right on back to you fabulous clients!  We love working with you!

Good Press Pages

Central to claiming your place in the online marketing world is having a good Press Page or Media Center. That’s where journalists and regular folk can come and see what others are saying about you and what you are telling the world.  It’s usually found under the about us or company info section.  It works on several levels, including SEO, media coverage, and establishing your company as rock solid and valuable.  It opens opportunities for interviews, speaking engagements, investor engagement, viral video creation, and more.

What should you have in your press page?

More »

Top 5 eCommerce Tips

Selling products and services online is easier and better than ever.

It’s a great way to reach markets that are not locally accessible, or which are very niche and scattered around the world. Selling downloadable products online can be a great source of passive income – like the old RonCo motto: “Set it and forget it!”

How do you go about it, or improve what you’ve already got working?

Check out these Top 5 eCommerce Tips:

1. Save yourself time and hassle and use pre-developed software. Watch this blog for a review of stand-alone options and plug-ins.
2. Test it! Always test your online store. Have friends test for you, too. You can usually give them a coupon, and with it they can shop for pennies, yet still test your shop. Have them actually buy an item and have it shipped. Click here for a checklist.
3. Look at your product lines carefully. Consider what to include, exclude, upsell (package with other products). People are often willing to buy more if the shipping cost doesn’t go up too much.
4. Search Engine Optimize!!!!! The name of the online game is optimization. You must give your products and catalog descriptions good keywords and meta data. Don’t know what those are? Stay tuned to the Honey Bee Buzz Marketing Blog and Newsletters. We’ll be covering SEO in detail. You’ve got to use good SEO and PPC to drive traffic (people) to your site/online store.
5. Use online advertising to your advantage. PPC (Pay Per Click, for instance Google’s AdWords) is especially effective if you list the product price. That way, only people who are willing to pay that amount are going to click on the ad, which you are then charged for.

Leave us some comments about how you run your store, or questions that you’d like answers to. You can also contact us through our handy Chat widget to the right of this post.

Thanks for reading the Honey Bee Buzz Marketing Blog and Newsletter!

Buzzing!

Honey Bee Buzz is dedicated to getting your products and services noticed and purchased!

Buzz marketing capitalizes on the technologies available through the internet while harnessing the good old-fashioned principles of word-of-mouth.

Whether you’re a do-it-yourself-er, looking to hire a consultant to do it all for you, or are somewhere in between, you’ll find the resources you need here.

Learn about buzz marketing

• blogs
• eCommerce
• email marketing
• newsletters
• search engine optimization
• info products
• press releases
• video
• podcasting
• great copywriting
• web design
• social marketing
• link building
• on-hold scripting
• reputation management
• public relations
• surveys
• polls
• link bait
• list building