Honey Bee Buzz Marketing Blog

Great Viral Videos That Just Make You Crave What They Offer

Can I just say that Honda has the best viral ads?  From the Element crab’s “I peench, I peench!!” to the CR-V ad of chocolate-covered strawberries, they’re the best.  Short, simple, funny, memorable — the things you want to share with your friends.  Which is why we bring you these examples of fine viral video marketing from 2 different ad campaigns:

Why are these viral videos so, well, viral?

Because you just More »

Email Marketing and Email Newsletters

Email Marketing and Email Newsletters.

Every time I get a newsletter by email, I check to see which service they use.  Today, I found mailermailer, an email marketing and email newsletter online company.  Like ConstantContact.  It allows you to easily create an email newsletter online, and then do analytics tracking (who opened it, clicked on certain links, etc.)

The email newsletter I received today looks great and has an interesting format (good design), including good sales links.  But, you have to click on a link in the email to get to the real newsletter, not something I’d recommend.  The fewer clicks to achieve results, from the reader’s perspective, the better the sales conversions.  In layman’s terms, don’t annoy the customer and you’ll get better sales, and put things within reach.

Anyone else using mailermailer?  How do you like it?  Using something else, like ConstantContact, Awebber?  How do you like them?

How To Get Free TV Publicity: SENDaBALL Interview

I just finished talking with Michele Sipolt Kapustka, a wonderfully vivacious, personable and funny business owner who is doing an excellent job with viral marketing for her SENDaBALL company.

SENDaBALL's founder Michele Sipolt Kapustka

She has scored major points by being on The Today Show, The Big Idea with Donny Deutch, Oprah‘s Moms Who Made Millions, the Tony Danza Show, ABC 7 Chicago, Good Morning America, and several others!

Learn how you can successfully market your company for free!

In this podcast, Michele tells us how she

• gets herself onto these shows and into books
• how she started her company
• how she combines motherhood with her business and why it’s good for her kids
• what she learned that she wishes she had known in the beginning
• the first 3 steps to start a successful business from nothing, using very little money

Michele is amazing, inspiring, and down-to-earth. Click below to hear her advice.

Interview With Michele Sipolt Kapustka, Send-A-Ball and Shark Tank [ 35:50 ] Play Now | Play in Popup

Read about Michele and other amazing entrepreneurs and how they succeed:

Honey Bee Buzz Marketing